You have invested in that content. Your awesome team was involved. You all have edited, polished, and (finally!) published it.
Time to sit back, relax, and wait for the views. Right? Um, I hate to be the bearer of bad news, but your work isn’t done.
All of those fancy auto-post social tools can lull us into a false sense of confidence.
In fact, publishing your article is just the first step. Once it’s done, there will be more and more work marketing it, exploring new channels, scaling what you have already found effective, delegating what you think can be delegated, etc.
I have shared some of the most essential steps to take right after you publish an article which include:
- Email those who helped you write it (If you were using any expert quotes)
- Share on Facebook, Google Plus and Linkedin making you tagged every person or company you mentioned in the article
- Schedule a series of tweets tagging all people and companies you mentioned in the article
- Reply to all the comments both on your own blog and around social media sites!
To follow up on this, here are essential tools that will help you get more exposure to your content. These tools could be the difference between content that goes unseen, and content that goes viral.
Oktopost is a large scale platform that can manage multiple profiles, while monitoring progress and helping you make better decisions for future marketing campaigns. It also supports visual campaigns which are great: You can share on your social media channels immediately and then schedule to share the same URL in a couple of weeks again using a unique image.
Unlike other platforms that are more about the social aspect, this one is about actually managing your content. Through unique analytics you will be able to see in real time how your content is measuring up, so it ends up informing back on the posts you create in the future. This is must have insight for any blog owner, especially one that is trying to grow their brand, rather than just spread brand awareness.
Twitter is obviously going to be one of the primary platforms for you to share content. PowerPost lets you schedule your URL to run on Twitter for a week ahead using your best times to post. That is based on when your audience (followers) are online which will have a huge impact on how much engagement you see.
After all, Twitter is a live updating feed that is shifting too frequently for everyone to see it. PowerPost will tell you when to schedule for the greatest impact, and you can try it for free.
Social Media Promotion Tools
Wouldn’t it be nice if you could get people to share you out on their social networks? Now you can, guaranteed. Viral Content Buzz brings your URL to active social media users who are there exactly for that: To share interesting content.
It is a great way to get traffic, find new readers, and improve your visibility on sites like Twitter and Facebook. You can get thousands of views, social shares and mentions in a matter of hours with the right exchange.
Is your post properly optimized for social media sharing? If you are 90% of people, the answer to that question is probably ‘no’. Even when we think we are doing everything right, we could be betrayed by the most obscure source: our page HTML.
Your coding could be throwing off your social media marketing success. Get past that particular hurdle by checking URLs for their optimization, and getting recommendations about how you could improve. It is a quick and easy way to give yourself a better shot at viral status.
I’d also run the new URL through this tool to make sure all the essential SEO elements (meta description, sub-headings, etc) are in place and that the URL returns a proper 200 OK code (I’ve seen many bloggers blocking search engines from following links or indexing the site without being aware of that). But it’s not required to do that for each article you publish: Maybe once in a while run the tool and keep it mind.
One of the first things I am doing is adding my live URL to Cyfe Twitter search widget. This lets me track and archive all the tweets that include my URL (no matter which URL shortener is used). This way I can go back any time in the upcoming weeks and re-connect to my content promoters, follow them, thank them, etc. That’s a very effective follower building tactic!
Cyfe will archive all the search results, so the earlier you add the URL, the better.
Email Marketing Tools
I know you can automate this part to send an email blast every time there is a new entry in your blog RSS feed. And certainly if you have no time, it’s better than nothing.
But if you want to do it right, create a custom campaign for each of your articles to customize your tone and, most importantly, your call-to-action inviting your readers to go ahead and engage with your content.
There are quite a few options and I have been recently sticking to GetResponse. It gives you all the tools you need to create a solid email or newsletter campaign, while providing data on how those campaigns are faring. You can get information in real time.
It integrates with WordPress, Facebook, PayPal, Salesforce, Shopify, and many more platforms. That makes it a versatile tool that is better suited for blogs that have a monetized aspect, rather than just a content based one. They have a 30 day free trial, so it is worth a try.
Take the time to create a crafted campaign using these tools, and you will be amazed at the results. I certainly was.
Do you have any tools you think belong on this list? We are always eager to hear about a new service, so leave a link in the comments.