As promised, here are my slides from #Tech12. Claire Berlin from the National Society of Accountants talked about their strategy for Twitter; Leikny Johnson, formerly of the American Society of Civil Engineers discussed LinkedIn, and I talked a bit about Google+…
…just hours before Google announced the launch of Communities. Which, by the way, are pretty awesome. To test this out, please join my Association Execs community and invite your colleagues.
Ultimately, as Vic Gundotra (Google’s SVP for engineering) says in this Fast Company article, Google+ is about love. Yes, you heard that right.
Gundotra …doesn’t totally refute the conventional wisdom about Google’s social network. It’s not, and probably never will be, a Facebook-killer. Rather, Gundotra’s bigger point is that it doesn’t have to be. The service represents an entirely new approach to social media, he says.
Facebook’s stated goal is to make the world more open and connected. “Our goal,” Gundotra says, “is to make the world intimate and much smaller.”
BONUS: here’s another awesome deck from Amy Hissrich of ASAE and Peter Hutchins of American Forests on a similar topic.