Have you tried using social media as a recruiting tool for your association or nonprofit?
If you learn how to use social media for recruiting, you’ll find it’s one of the best ways to attract top talent. Employers know this – 89 percent of them use social media to find candidates, and 70 percent of hiring managers have successfully recruited with social media. Not only that, employees are paying attention to potential employers on social media as well – 59 percent say that a company’s social accounts influenced their choice of where to work.
Plus, if you’re looking to attract millennials to your workforce, social is possibly the best method. Studies have shown that high numbers of millennials, – up to 70 percent – say they’ve found a job using social media. But social recruiting can have a downside as well. It’s exceptionally good at bringing in “passive candidates” people who were not looking for a job until they heard about an opportunity through social media. This can be a good thing – as you’ll see below, it opens up a huge percentage of the talent pool. But it presents some potential problems. Learn more about passive candidates and social recruiting, and see what happens when the world’s worst boss tries to implement it below.
Umm… yeah. We hope that was entertaining and helped convince you that social media can be great for reaching a wider audience of potential talent for your association or nonprofit – if done right.