Cool Social Tools: Spin For Good

In this series of posts, software and app and tech vendors who have new tools they’d like you to know about are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their sites.



Raising money in the non-profit world is hard. Typically, a nonprofit spending $0.35 on each dollar raised is considered successful. Those overhead costs can be extremely limiting, both to the organization and to its donors. In addition, most non-profits are just barely starting to develop an online presence, and the majority of fundraising is still done through direct mail campaigns which require a ton of money upfront.

At Spin for Good, we wanted to design something that would completely bypass these upfront costs and offer a fun and user-friendly online platform for donors. Partnering with Freakonomics co-author Steve Levitt, we identified the growing market of online gaming – already a multi-billion dollar industry – as the way to do this.

Spin for Good offers a way for people to donate to causes their passionate about by doing something they already love to do – play games. Users make a small donation to enter a Spin for Good tournament and play their favorite casino games. The donation is added to the real-money prize pool, which amplifies the excitement of gameplay, and players have the chance to win the prize pool for a cause they care about. Each user gets to choose where their winnings will go from our list of partners, all doing excellent work and as varied as Against Malaria and Student Veterans of America. When a player loses a game, 100% of their donation is still going to a great cause, so users can be confident that they’re making an impact regardless of the outcome.

We know that billions of people play online games, often spending hours each day. We also know that people want to do good and make an impact on the world around them. We believe that if we give people the option as part of their daily life, people will choose to do good. Based on that, we created Spin for Good hoping to tap into the enormous (and growing) market of online gaming by providing people with a way to donate to their favorite causes simply by playing the games they already love.