Infographic: Associations Going Mobile

I’m doing a session all about mobile with Jeff De Cagna and Paul Gannon at the ASAE Technology Conference on Wednesday morning. Mobile is something Maddie and I think and talk about a lot. And after posting that “mobile apps are a waste of time for associations” on this blog last year, I’ve gotten a number of requests to talk more about it. The post was meant to be provocative. A year later, a lot has changed in the mobile landscape. Still, I stand by a lot of the reasoning in the original post, even as I agree that completely ignoring native apps is also a mistake. It’s all about the big picture, and how mobile can fit into that picture in a very holistic way.

Enter Results Direct. We’ve been watching their work in the mobile space for awhile now. Talking with Katie, Russ, Cecilia, and the whole gang over there is always worthwhile for us. So when we had the chance to develop this infographic together, we jumped at it. We asked ourselves, what are the key questions that will help associations think strategically about their mobile presence? Take a look and tell us if we got it right. View the full-sized infographic: Associations Going Mobile.